Social Listening

Black Rifle Coffee Company is owned and operated by Veterans in Salt Lake City, UT, but offer online orders. Their coffee is like no other, they have named quite of few of  their coffees either after weapons or Military terminology, for example, they have a  Colombian Supremo roasted dark espresso called AK-47 and a Colombian dark roast coffee called V-TAC Berzerker blend, which was developed to complement V-Tac who makes high-quality gear for the Military personnel.

On Facebook, people are discussing how great their customer services is, the taste of their coffee, and what they stand for. Someone said that they received their order, but there was a slit in one of their coffee packaging's, so they called BRCC and she received a replacement at no extra cost within 2 days. The majority of the people are saying how good the coffee is and how before they never really drank it, but now they are avid consumers. People absolutely love the fact that this company is owned and operated by Veterans.

I for one have never seen anything on BRCC until my husband, who served in the Military told me about it. He found this place through other Military Facebook pages that he had joined. They do have a very nice website, but then again if you don't know about them, where would you know to look?

An Idea for them to get their name out there is to advertise on the radio, TV, maybe even billboards. I am not sure if they do now, but another idea would be to place flyers on or around the armory's and Military bases.

This company stand for so much more than your ordinary coffee shop. In my opinion, if they were known, then maybe just maybe people would purchase from them rather than the big corporate coffee companies.


                                             Meet the team of Black Rifle Coffee Company

Black Rifle Coffee Company

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