Thursday, January 11, 2018

Topic #2: Marketing In The News

Facebook plans to compete with top line brands like Google, Amazon, and Apple by "planning to sell a communication-focused tablet called Portal" that is focused on communication, video chatting, and connecting with people all over. They say that the wide angled lens is capable of facial recognition an associating individuals with their Facebook accounts.  Apparently this isn't Facebook's first attempt at competing with these companies with similar products, but consumers were pretty skeptical about allowing a Facebook driven device in their homes because of "security" concerns with the cameras' and listening devices. According to Cheddar who is a new video news reporting network that cover the most innovative products and technologies, Facebook is planning to sell this product if it launches for about $500 to start which is about twice the cost of an Amazon Echo Show, which is a standard Amazon Echo with a video screen capable of video chats. Facebook is all about getting people connected around the world. They are there to allow people to see what their friends and families are up to from a distance. Facebook has connected many people with "lost" family. A friend of mine who has never met her father was able to find, connect, and meet her dad for the first time. In a sense I don't really believe that Facebook needs any type of marketing strategy, because they're Facebook. Their name markets themselves. When people hear the name 'Facebook' they already know what you're talking about, what they could expect, and how to access. The product seems like it would be very beneficial, however; Apple has already come out with something called "FaceTime" which in a sense is identical to what Facebook is offering. Also, Facebook has messenger which through messenger you're able to video chat with people on Facebook, so I don't really see this product selling a significant amount because anyone with a computer, cell phone, or tablet already has the opportunity to video chat through the messenger app.

EXCLUSIVE: Facebook Dives into Home Device Market with Video Chat Product Named "Portal"

FACEBOOK REPORTEDLY WANTS TO STEAL THE HOME SPEAKER SHOW WITH A DEVICE OF ITS OWN

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